Evaluation Question Two- Emily O'Hara

How effective is the combination of your main task and ancillary tasks?

In terms of our three products they work well together. These follow the conventions of other packages, to which I found in the summer research. The use of the other products just further promote the initial trailer and draw in the audience, as illustrated in our feedback.


Possibly in more time we would further promote it in the below ways of what usually happens:

These ideas have been followed from other products which been successful in the other types of marketing techniques.

Above is a moodboard for the marketing campaign of the film "Drillbit Taylor". In this campaign there are things such as posters, magazine covers, tee shirts, DVD's, websites and much more.

Delving into the website there is a little "Survival Guide" which consumers can buy. This would be a good idea for our products also because then we could target the younger audience by the fact it is a toy and would interest them.

To adapt this for ours, we could probably mimick the idea of the geeks and maybe a guide for "Geek 101" which could be all the ways in how to be a true geek or a how to avoid this geek stereotype and make it to the top.

These are little ideas that are out there that just bring in further revenue and could be interlinked into our own projects too.