We're now looking into our audience and then creating our own personal audience profile of who we think they would be:
This will probably be teenagers or younger. This is because the older ones may find it funny as well as the younger ones, in a way that it will be something that is age appropriate. The category it will probably mostly fit and suit would be a family film, just one that any could enjoy.
The viewers wouldn't necessarily need to fit into any of the stereotypes themselves, however they will be able to relate the characters to real people that they may know themselves. Or they may be able to relate them to other films, due to this genre being arguably more of a cliche situation that has certain expectations.
Often teenagers watch other teenage films, which therefore does give some inclination that the cast may have some similarities still- without having to have the full stereotype themselves.
Monday, 5 September 2011
Audience Research- Secondary
For the secondary research, the group will look into the audience reader profiles on the specific magazines.
Looking into the physical genre of the film and the marketing campaign it seems as though the promotions will be more mainstream. Looking further into this there are reader profiles for each of the aspects of the print side.
Empire Magazine - The Reader
He plays loud music in his car and Radio Four at home. He read Ian McEwan's "Atonement" years
ago but will obviously laugh at the Simpsons. He has a limited amount of time to devote to
entertainment and therefore demands that it delivers something in the way of substance. His tastes
and interests have not stood still and he likes to discover new musicians, authors and movies. He
prides himself that he is in the know, that he didn't get off the bus back in the 80s. Now, thanks to
Word, the magazine, the site, the podcast, the web radio stream, the Facebook group and
whatever comes next, he feels more in touch than ever.
Films:
The films that are of the similar genre, found on http://www.pearlanddean.com/ shows a profile of their audience, to which we can use ourselves, so we can know who to interview for our target audience and who would be "worthwhile" feedback. In terms of our genre the films we looked into are: (NAMES)
Magazines:
Empire readers are film enthusiasts, predominantly men aged 18 to 39 years; over 85% are
generation X or Y. They are opinion leaders who love to know everything about the movies,
entertainment and the ever changing world of technology. They are knowledgeable about the film
classics through to the latest behind the scenes news and scoops from Hollywood. These core
entertainment enthusiasts will influence the decisions of their peers; not only on film and home
entertainment, but also on subjects like music, books and the latest technology. Research shows
our readers devour their copy of Empire from cover to cover, using it as their number one source
for information and entertainment news, over 90% of Empire readers will keep their magazine for
future reference. This audience can not be effectively reached via any other men's magazine as
84% of Empire readers do not read any other title.
generation X or Y. They are opinion leaders who love to know everything about the movies,
entertainment and the ever changing world of technology. They are knowledgeable about the film
classics through to the latest behind the scenes news and scoops from Hollywood. These core
entertainment enthusiasts will influence the decisions of their peers; not only on film and home
entertainment, but also on subjects like music, books and the latest technology. Research shows
our readers devour their copy of Empire from cover to cover, using it as their number one source
for information and entertainment news, over 90% of Empire readers will keep their magazine for
future reference. This audience can not be effectively reached via any other men's magazine as
84% of Empire readers do not read any other title.
Empire readers are early adopters and are three times more likely than the population to invest in
new technology; if they don't already own it, they plan to buy it in the next 12 months. Over 75% are
big or medium spenders, investing time and money on their own entertainment. On average Empire
readers will spend 50% more on IT products.These movie enthusiasts can afford to spend up big,
the largest socio-economic sector is the AB demographics and over half have or are currently
studying for a degree or diploma. The majority of Empire readers have white collar, professional or
managerial roles, earning significantly higher than the average wage with over 60% being either
Young Optimists; Look at me; or Socially Aware; hence knowing about and having the latest is key
for this audience.
new technology; if they don't already own it, they plan to buy it in the next 12 months. Over 75% are
big or medium spenders, investing time and money on their own entertainment. On average Empire
readers will spend 50% more on IT products.These movie enthusiasts can afford to spend up big,
the largest socio-economic sector is the AB demographics and over half have or are currently
studying for a degree or diploma. The majority of Empire readers have white collar, professional or
managerial roles, earning significantly higher than the average wage with over 60% being either
Young Optimists; Look at me; or Socially Aware; hence knowing about and having the latest is key
for this audience.
Total Film
Readership Profile
• Total Film readers watch an average of 2.9 films a week and bought an average of 28 pre-
recorded DVDs in the 12 months prior to the survey.
• More than 60% have bought a product or service as a result of advertising or articles in the
magazine. • 26% go to the cinema at least once a week.
recorded DVDs in the 12 months prior to the survey.
• More than 60% have bought a product or service as a result of advertising or articles in the
magazine. • 26% go to the cinema at least once a week.
Word Magazine - The Reader
He is a very high-earning ABC1 male aged between 30 and 55. While we're blowing smoke up his
fundament we shouldn't neglect to mention that our research shows that 44% of Word's readers
earn over £50,000 and 11% earn over £100,000. He used to be what the entertainment retailers
call the £50 guy but our last reader survey shows that this is out of date. He's now likely to be
spending more than £90 a month on music, films and books.
fundament we shouldn't neglect to mention that our research shows that 44% of Word's readers
earn over £50,000 and 11% earn over £100,000. He used to be what the entertainment retailers
call the £50 guy but our last reader survey shows that this is out of date. He's now likely to be
spending more than £90 a month on music, films and books.
When he was 19 music was his world. Music magazines were his first real print addiction. They
gave him a sense of community, a language, a style and a whole new way of looking at the world.
You won't find him following the crowd but you might find him leading it. He's trusted by his peers
as the person to turn to for an informed opinion on music and media.
You won't find him following the crowd but you might find him leading it. He's trusted by his peers
as the person to turn to for an informed opinion on music and media.
Now that he is over 30 with a partner and possibly even a family, he is as passionate about music
as ever but his interests have broadened to encompass other forms of entertainment and new
technology to enjoy these on. He is still after the sense of community he used to get from music
magazines, but until the arrival of Word felt there was no longer anything in the market for him. On
one hand he feels too old for what he considers to be the over-heated world of the current
entertainment monthlies and on the other he does not want to live in the past with a nostalgia
magazine.
as ever but his interests have broadened to encompass other forms of entertainment and new
technology to enjoy these on. He is still after the sense of community he used to get from music
magazines, but until the arrival of Word felt there was no longer anything in the market for him. On
one hand he feels too old for what he considers to be the over-heated world of the current
entertainment monthlies and on the other he does not want to live in the past with a nostalgia
magazine.
ago but will obviously laugh at the Simpsons. He has a limited amount of time to devote to
entertainment and therefore demands that it delivers something in the way of substance. His tastes
and interests have not stood still and he likes to discover new musicians, authors and movies. He
prides himself that he is in the know, that he didn't get off the bus back in the 80s. Now, thanks to
Word, the magazine, the site, the podcast, the web radio stream, the Facebook group and
whatever comes next, he feels more in touch than ever.
Films:
The films that are of the similar genre, found on http://www.pearlanddean.com/ shows a profile of their audience, to which we can use ourselves, so we can know who to interview for our target audience and who would be "worthwhile" feedback. In terms of our genre the films we looked into are: (NAMES)
These are all examples of films which have a very similar genre of our potential narratives and our chosen narrative. We have used the pearl and dean website to look into the stats of these films to get a better idea of what our target audience will be like.
After looking at these stats, it has become fairly clear what our expected audience is, and what we should make out target audience in order to make the railer and film as a whole more successful.
Most of these films have a fairly equal amount of male and female viewers however, in most of these examples, there is a slightly higher percentage of the audience being females. This means we should aim our film at a fairly equal gender audience, but bare in mind that we are aiming to attract a slightly more female audience rather than male.
It is also fairly obvious form looking at these audiences stats for these films that there is a wide range of different ages that have been to see these films. However, the biggest numbers spread across the wide range of ages seem to be with people aged 15-24 which shows us that this is mainly the audience type we will be aiming to attract, as well as attract audiences members of an older age.
Impact on ideas
Characters
This research has influenced our ideas on the film and its characters. Our chosen narrative has set the main protagonist as a male and most of the contagonists also as males, however after this research, we thought that it wold be fair to include more females, and so have developed our idea and changed it to suit more female character which will then help attract a female audience as well as give them a selection of characters they can relate to.
This has also encouraged us to think about the different ages of the characters. We had originally established that our main protagonist would be of a fairly young age, maybe mid way through his teenage years and to fit into our narrative would be fairly geeky. His contagonist would be of equal age and nerdiness. As we plan on having a second year character helping, we have noticed in films that have this mysterious helpful character to be significantly older- however ours will just appear to be only a few years older as they are a second year character.
Narrative
As we have understood these types of narratives are mainly for teenagers, our narrative will have to impact upon this. This therefore suggests it will have to be something that people can relate to of the same age, as opposed to being something out of the ordinary and something very few people would face. However, it is apparent that in most comedies things are fairly heightened and therefore would not be as realistic- just be inclined to it.
In the narrative there also has to be some form of light hearted ending, as it seems most of these pieces do end positively and this will have to be reflected in the products. Normally this would result in strong cliches, so the main characters get somewhere they need to be or a valuable lesson is learnt throughout the process.
Choosing the Narrative
As an anonymous way in which we decided our chosen narrative, we decided to ask people to vote for which narrative we will use.
The final votes have chosen:
Narrative 2
Looking into who voted for this, they were:
- Mixed genders.
- College age group.
- Middle class.
- People who have elements of this "geek" stereotype.
The final votes have chosen:
Narrative 2
Looking into who voted for this, they were:
- Mixed genders.
- College age group.
- Middle class.
- People who have elements of this "geek" stereotype.
Potential Narrative Ideas (Full storyline)
Emily:
Basically, the storyline follows two males who have their dream job, working for a film company and living off the large blockbusters that they’ve already made and haven’t actually done any “work” as such for a few years- but life is easy for them still.
Suddenly it changes for them when one day they both get called into an office and they get explained to them that they no longer are contributing to the label and unless they release a new film they’re out of the job. What makes this worse is they get a deadline of 6 months to do it, which is fairly impossible.
After a series of lack of hope and freaking out over the lack of time, they begin the project; following the entire process of film making with horrible casting auditions, stressful storyboarding when not agreeing on any chosen narrative and the stress of organising the marketing.
All seems to be going well until a press release for the film and one of them takes credit for the production, despite the majority of work being either agreed together or made by the other. This causes a dispute, making the discredited one storm out and abandons the project.
After deciding to continue the work alone, the credited one keeps going and suddenly begins to realise the great struggle of the workload and goes and apologises to the other one. After declining the apology the credited one tries everything to get the other one back, but nothing seems to work.
It takes another character, who is interlinked with the pair of them and who has been helping in the whole process too, to get the pair back together and working after speaking to the discredited one and convincing that the project is flummoxing without them.
With the project back on track they have merely a month left before they have to showcase it to an audience, and the executives of the label who will review it, in light of their jobs.
On the night of the showcase the two of them take their seats, alongside the others and the film is previewed. They are given a week to get the feedback after the showcase.
One week later, they meet back up at the office, waiting for the new. Outside the office the two have a heart to heart moment, sharing that no matter what they had fun for the whole project. They get called into the office and after moments where it seems they have done badly, it turns out they passed and are both back in their secure jobs.
To finish they walk away and ask “So, what should we do next?”
Jake:
My idea is not as detailed as Emily's, but i feel that there is enough detail to help understand what the film would look like and how to the storey unfold.
Basically, my first the idea follows a comedy-Social realism style story line which basically follows a character 'a day in the life of..' Where the character, in this case, is a the bottom of the social ladder and wants to climb up to reach the top, not only for himself, but for all social rejects who get bullied etc. It is a typical story line which has been inspired by such films as diary of a wimpy kid.
It would start following this social reject and two of his friends having a bad day, with simple things like missing the school bus and having to walk in the rain, dropping books all over etc. i feel that there would be a lot of fast shots of bad things happening 'throughout the day' of the main character to show how the character is really at the bottom of the social ladder. There would also be serious implications of bullying which could show how this can affect people in the real life. One idea i had was that the main characters mother or father or both had passed away and in one scene, he is picked on for that fact, in contrast to many of the comic/slap stick style 'bullying' shots. This would inject some seriousness into the film which would help the audience relate to the film and the character.
After the 'parents death' scene, the character would like to change, they feel it is time to stand up for themselves and take a stand for who they are. QWe would then follow the character in his 'adventure' which would include a lot of comedy scenes, like humiliating the bullies in several ways, embarrassing himself and failing at his attempts, i am not sure which ending would work better, whether he makes it to the top or whether he fails in his attempt leaving it at a sad ending, however i feel that a comedy should not end this way.
Another idea i had followed more of a chick-flick comedy style. It is the story of typical girly girls who have been spoiled by their parents, get what they want and when they want. After a family dispute, they are sent to a 'camp' where they live the life of simple folk, doing activities which then wouldn't even dare consider, such as camping in rainy, muddy fields, fishing, worming and getting generally into situations every spoilt girl would never dream of. there would be a lot of typical girly 'OH NO!'s where maybe a character has chipped a nail, pulled a hair out etc. This conforms to very stereotypical girls, but i think comedies are at their best when the characters are over the top and played very physically to show they are beyond normal which adds excitement and more humour into the film.
Thomas:
Jake:
My idea is not as detailed as Emily's, but i feel that there is enough detail to help understand what the film would look like and how to the storey unfold.
Basically, my first the idea follows a comedy-Social realism style story line which basically follows a character 'a day in the life of..' Where the character, in this case, is a the bottom of the social ladder and wants to climb up to reach the top, not only for himself, but for all social rejects who get bullied etc. It is a typical story line which has been inspired by such films as diary of a wimpy kid.
It would start following this social reject and two of his friends having a bad day, with simple things like missing the school bus and having to walk in the rain, dropping books all over etc. i feel that there would be a lot of fast shots of bad things happening 'throughout the day' of the main character to show how the character is really at the bottom of the social ladder. There would also be serious implications of bullying which could show how this can affect people in the real life. One idea i had was that the main characters mother or father or both had passed away and in one scene, he is picked on for that fact, in contrast to many of the comic/slap stick style 'bullying' shots. This would inject some seriousness into the film which would help the audience relate to the film and the character.
After the 'parents death' scene, the character would like to change, they feel it is time to stand up for themselves and take a stand for who they are. QWe would then follow the character in his 'adventure' which would include a lot of comedy scenes, like humiliating the bullies in several ways, embarrassing himself and failing at his attempts, i am not sure which ending would work better, whether he makes it to the top or whether he fails in his attempt leaving it at a sad ending, however i feel that a comedy should not end this way.
Another idea i had followed more of a chick-flick comedy style. It is the story of typical girly girls who have been spoiled by their parents, get what they want and when they want. After a family dispute, they are sent to a 'camp' where they live the life of simple folk, doing activities which then wouldn't even dare consider, such as camping in rainy, muddy fields, fishing, worming and getting generally into situations every spoilt girl would never dream of. there would be a lot of typical girly 'OH NO!'s where maybe a character has chipped a nail, pulled a hair out etc. This conforms to very stereotypical girls, but i think comedies are at their best when the characters are over the top and played very physically to show they are beyond normal which adds excitement and more humour into the film.
Thomas:
My proposed storyline follows the Rom-Com of having a male and female beginning as friends but grow closer throughout the plot, eventually falling in love with each other. This is a typical outline of a Rom-Com style film, having the storyline focus greatly on romance with humour attached to awkward situations in relationships.
The overview of my narrative is that both protagonists have recently been dumped by their partners. Each being annoyed with the opposite sex and refuse to let them control their feelings once again. They both decide to have relationships but with no strings attached, this begins when both characters are invited to a party by a mutual friend.
At the party, each character begins to survey potential partners with their group of friends. Both protagonists are picked by the opposite groups which leads to the protagonists beginning to talk to one another.
The male protagonist decides to invite the female protagonist over to help advance their relationship. However, many awkward moments arise which leads to the male character not being able to do his intention with the female character. They both become frustrated with the female character immediately leaving.
The next day, both protagonists begin to let their frustrations with their group of friends who inturn reveals advice in what the protagonists should do in their situations. The male character decides to apologise for the awkwardness before, the female character accepts but wants him to impress her in their next meeting.
The male character decides to take her to the beach and they each go into the sea but the male relives his past experience of having a fear of sharks which leads to the female character taking advantage of this by pinching his leg which ultimatley leads him to become unstable and he runs for out the sea. He later sees the funny side of this circumstance.
Whilst sat at the beach, they decide to discuss where their relationship is at. They reveal that they have feelings for one another, but nothing happens as a result.
It's been a week since they last saw one another, the female chracter asks to meet up at the park which he agrees to do so. Whilst at the park, the male character's ex who dumped him at the beginning takes notice of the female character and begins to act friendly towards them however says an inappropraite comment to the female character which leads to her firing back insults. Both female character begin squabble with the male character shockingly standing there watching whilst they fight like children. the male character eventuall puts an end to the fight by grabbing both their ears and making them apologise to each other. The male character's ex then leaves. The two protagonists walk in the other direction.
He walks the female protagonist to her house and this is where they share their first kiss, but they begin to laugh. They try again and succeed.
They each tell their friends whats currently happening in their relationship and reveal that hey are actually falling for each other. Both group of friends resent this and remind them of their planned intentions but the protagonists seem unable to carry this out.
The female character decides to head over the male's house and again reveal her true feelings. She arrives and knocks on the door but over hears the male group conversation. The male character answers the door to a disgusted female who slaps him then leaves. He begins to pursuit her but his words seem to unfaze her as she carries on leaving and not looking back.
The male character attempts many times to contact her but with no success. One of his male friends realise the state he is in and decides to influence the female character into giving him a second chance. She thinks about the pros and cons of her relationship with the male character and decides to agree to meet up with him. She contacts him asking to meet up at the park, desperate, he agrees.
Upon arrival at the park, she reveals her intentions of what she wanted from the relationship which leads to both protagonists laughing at their expenses. They resume their relationship and officially announce their relationship to their friends.
The overview of my narrative is that both protagonists have recently been dumped by their partners. Each being annoyed with the opposite sex and refuse to let them control their feelings once again. They both decide to have relationships but with no strings attached, this begins when both characters are invited to a party by a mutual friend.
At the party, each character begins to survey potential partners with their group of friends. Both protagonists are picked by the opposite groups which leads to the protagonists beginning to talk to one another.
The male protagonist decides to invite the female protagonist over to help advance their relationship. However, many awkward moments arise which leads to the male character not being able to do his intention with the female character. They both become frustrated with the female character immediately leaving.
The next day, both protagonists begin to let their frustrations with their group of friends who inturn reveals advice in what the protagonists should do in their situations. The male character decides to apologise for the awkwardness before, the female character accepts but wants him to impress her in their next meeting.
The male character decides to take her to the beach and they each go into the sea but the male relives his past experience of having a fear of sharks which leads to the female character taking advantage of this by pinching his leg which ultimatley leads him to become unstable and he runs for out the sea. He later sees the funny side of this circumstance.
Whilst sat at the beach, they decide to discuss where their relationship is at. They reveal that they have feelings for one another, but nothing happens as a result.
It's been a week since they last saw one another, the female chracter asks to meet up at the park which he agrees to do so. Whilst at the park, the male character's ex who dumped him at the beginning takes notice of the female character and begins to act friendly towards them however says an inappropraite comment to the female character which leads to her firing back insults. Both female character begin squabble with the male character shockingly standing there watching whilst they fight like children. the male character eventuall puts an end to the fight by grabbing both their ears and making them apologise to each other. The male character's ex then leaves. The two protagonists walk in the other direction.
He walks the female protagonist to her house and this is where they share their first kiss, but they begin to laugh. They try again and succeed.
They each tell their friends whats currently happening in their relationship and reveal that hey are actually falling for each other. Both group of friends resent this and remind them of their planned intentions but the protagonists seem unable to carry this out.
The female character decides to head over the male's house and again reveal her true feelings. She arrives and knocks on the door but over hears the male group conversation. The male character answers the door to a disgusted female who slaps him then leaves. He begins to pursuit her but his words seem to unfaze her as she carries on leaving and not looking back.
The male character attempts many times to contact her but with no success. One of his male friends realise the state he is in and decides to influence the female character into giving him a second chance. She thinks about the pros and cons of her relationship with the male character and decides to agree to meet up with him. She contacts him asking to meet up at the park, desperate, he agrees.
Upon arrival at the park, she reveals her intentions of what she wanted from the relationship which leads to both protagonists laughing at their expenses. They resume their relationship and officially announce their relationship to their friends.
Idea Development- Moodboards
Emily:
These are my mood-board that expresses the potential 'Geek' costumes, the locations, props used and the female clothing. All these ideas stem from earlier research in my Textual Analysis, specifically looking at the 'Inbetweeners' film. Therefore, looking at my mood-boards, they provide similar connotations to the 'Inbetweeners' film. Also, the props used, specifically Alcohol is a typical prop used throughout many comedy films. This was highlighted in both my Textual Analysis and Genre research.
Jakes-
The moodboard outilines the main requirements of the physical narrative. The clothing, as illustrated, for a comedy narrative is usually a mixture of the formal business suits and then the more casual clothing. These can be sourced in personal clothing choices or at local charity shops, as can the props. This is because the props are generally household items. The locations are also fairly everyday also, to which we can utilise our own personal resources.
Thomas:
These are my mood-board that expresses the potential 'Geek' costumes, the locations, props used and the female clothing. All these ideas stem from earlier research in my Textual Analysis, specifically looking at the 'Inbetweeners' film. Therefore, looking at my mood-boards, they provide similar connotations to the 'Inbetweeners' film. Also, the props used, specifically Alcohol is a typical prop used throughout many comedy films. This was highlighted in both my Textual Analysis and Genre research.
Jakes-
My Moodboard features a lot of the potential things that i have gathered from my textual analysis and genre research into the comedy genre.
Alot of the things on my mood board are the total opposites of each other, for example, Topman and Cancer Research, The attractive teenager and the Geek. This is to represent the over-the-top character stereotypes that are often found in comedy films which i believe would suit our film trailer very well.
Another thing which i noticed may take part ina lot of teenage based films is Alcohol, at some point they are trying to impress somone and get invited to a party where they will be needing alocohol, thats when they are faced with the problem of being underage. This then leads to a funny storyline of them trying to get the alcohol causing many problems for them.
A great example of this is in the film superbad, where 3 teenagers who are all at the bottom of the social ladder try and get alcohol which then leads them into some hilarious, over the top situations!
Thursday, 1 September 2011
Weekly Update 1
For the past two weeks, we have met as a group outside of the class for around two hours on a Wednesday.
last week, we discussed each others genre research and explored many of the potential genres we could tackle. We then came to a conclusion and planned our concluding video which will be added to the blog momentarily. We have agreed to meet on Monday the 5th to record the video.
This week, we worked on the textual analysis and we discussed what we had each found from our individual textual analysis. We then started to discuss potential narratives for our chosen genre, which we will carry on thinking about and bring our ideas to the table next week.
After our lesson on Thursday the 1st of September, we had established that we were slightly behind as individuals which affected the group. Myself in particular, need to add more detail to my textual analysis and genre research. The more research, the better the product, therefore i need to do a lot more research and update and add to my current work.
-Jake Williams
last week, we discussed each others genre research and explored many of the potential genres we could tackle. We then came to a conclusion and planned our concluding video which will be added to the blog momentarily. We have agreed to meet on Monday the 5th to record the video.
This week, we worked on the textual analysis and we discussed what we had each found from our individual textual analysis. We then started to discuss potential narratives for our chosen genre, which we will carry on thinking about and bring our ideas to the table next week.
After our lesson on Thursday the 1st of September, we had established that we were slightly behind as individuals which affected the group. Myself in particular, need to add more detail to my textual analysis and genre research. The more research, the better the product, therefore i need to do a lot more research and update and add to my current work.
-Jake Williams
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